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The future of tech is female

GOAL
Promote open GoDaddy tech positions to Grace Hopper attendees

ROLE
Senior Brand Art Director
Created with GoDaddy Brand Team / GoDaddy Employer Brand Team

OUTCOME
One of the most talked-about booth experiences at the 2019 Grace Hopper Conference

YEAR
2019

The annual Grace Hopper Conference is the world’s largest gathering of women in computing. In 2019, GoDaddy sponsored a booth that focused on current job opportunities while featuring the most Instagrammed photo space at the event.

Calling all visionaries

The “Hello, Visionary” booth theme celebrated attendees as the visionaries of technology’s future. The booth featured bold photography of recent hires, its messaging was crafted to start conversations between attendees and recruiting, and six application stations—one for each job family—made applying to GoDaddy a snap.

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An eye-catching experience

Knowing visibility is the key to boosting booth attendance, the brand team partnered with stakeholders, including C-suite leadership, to explore numerous design directions before creating a distinctive system that fit the booth theme and art direction.

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it me.

© Copyright Nathen Cantwell 2022. All rights reserved.

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