Meet me in the Metaverse
Bring holiday party grandeur to the virtual world
Senior Brand Art Director
Created with GoDaddy Brand Team / GoDaddy Events Team
A full day celebration attended by employees around the globe
GoDaddy’s reputation for throwing epic winter celebrations—parties featuring big name headliners for thousands of employees in stadium venues—is second to none. In 2021, the pandemic forced GoDaddy’s events team to reimagine the holiday party experience from the ground up. They envisioned a 24-hour metaverse experience that allowed GoDaddy’s global workforce to interact in a spatial setting while enjoying musical performances from Elle Goulding and Macklemore.
The brand team partnered with events to name, brand, and design the metaverse space. Inspired by the realization that people in almost every time zone would attend, The Orbit name was created to capture the idea of a place to meet high above the clouds, follow the sunset across the Earth, and celebrate for 24 hours. The event space included a docking station that showed attendees how to navigate the space, an entertainment main stage, and landing spaces to facilitate smaller conversations.
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