Inspiration and strategies for small business owners

GOAL
Support GoDaddy’s community of small businesses through an information-packed live virtual event

ROLE
Senior Brand Art Director
Created with GoDaddy Brand Team / GoDaddy Advertising Team

OUTCOME
317% of registration goal and event NPS of 65

YEAR
2020

After COVID-19 dramatically altered the small business landscape, GoDaddy hosted its first free, live virtual event, Open 2020. The event focused on helping businesses embrace online selling solutions and featured high-energy keynotes, informative workshops, and breakout sessions.

Open 2020’s creative direction focused on the resilience of small business owners. We used elements including doorways, journey lines, and imagery of real customers to represent entrepreneurs forging ahead, no matter their circumstances.

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